The nomadic collaborative In-Residence research program2018. Based on Paradox Interventions or Reverse Psychology for example the #Reciprocality Theory is aiming to explore the impact of the combination of didactics and economics. To ideate, to create campaigns, to explore the potential of unlogical logic in marketing to perforate the over saturation of worn out approaches.
Experiments will be performed at Universities or similar Institutions worldwide.
Apply as a Research Dock to do an experiment
Program Lead: Maurice Codourey ZRH
Program Associate: Maria Kromlidou SKG
Program Home: West Pomeranian University of Technology Szczecin ZUT, Faculty of Economics (SZZ)